How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
Read MoreLocal Marketing
Mitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
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No more DMZ for google reviews
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. Most of these companies provide some type of automated email solicitation…
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International SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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Creative strategies to improve your brand’s online reputation
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
Read MorePokémon Go and the virtual future of storytelling
Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
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You never get a second chance to make a first impression
No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection….
Read MoreAutomotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
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CDNs have what Google needs, speed
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to…
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