Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company…
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The state of B2B marketing in Asia—moving toward digital
While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum, CEO of…
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Social media strategy leaders: Hester Tinti-Kane
So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause…
Read MoreSocial media strategy leaders: Tory Starr
Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
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I’m an influencer, pay me more!
Back in January I had the honor of being a guest on Shel Holtz‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a…
Read MoreNew York’s happiest B2B database marketer
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands…
Read MoreAdd For Immediate Release to your podcast queue
A couple Sundays ago I met up with Joseph Thornley, Lynette Young, and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate…
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Children of the Cloud
The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her…
Read MoreMartyn Etherington Speaks: The story of a B2B digital marketing turnaround
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
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