Lesson for leaders Twenty-first century exponential growth publishing can change everything. It will transform the supply chain when it adds connected consumption. Vendors will know what connected customers want….
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Tips for making your blog the best ever
Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your…
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Make your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
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Convert articles and blog posts to video
Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should…
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Flip yourself into leadership with exponential growth publishing
Lesson for leaders How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly…
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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
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A guide to getting started on using hashtags on LinkedIn
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up…
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Creative strategies to improve your brand’s online reputation
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
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4 benefits of using emojis in email subject lines
Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email…
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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…
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