As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector…
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Why Distribution Strategy is the New Frontier of B2B Marketing
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. The severe disruption in distribution value…
Read MoreHow to Improve your e-Commerce Performance using Social Media
If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways…
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Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
Read MoreHow to Boost Conversion Rates in 2020
Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature. We rely on numbers to analyze successful and the not…
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5 Fraud Detection Strategies Every Ecommerce Store Should Use
The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the…
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Top Money Market Accounts for Businesses During COVID-19
Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are…
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5 Ways Your Sales Funnel Is Failing You
Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not…
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Micro Data: Why Marketers Need It
Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. But…
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8 Ways to Use Chatbots to Boost Engagement on Your Website
Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now….
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