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How to Improve your e-Commerce Performance using Social Media

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance.

Choose the Right Social Media Networks for Your Business

Each social media has a dominant audience. For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often.

This is why you should always keep the demographic of your target audience in mind when choosing which social media network you’re going to use.  Even though using all of the platforms so you can reach a wider audience sounds like a good idea, it’s best that you only limit yourself to using two. This way you’ll be able to fully dedicate your time and effort to these platforms.

One of the reasons why choosing the social media platform is the first big step is because it allows you to precisely narrow down your ideas and determine what kind of content you will be putting out.

So for example, if you opt for Twitter, you will have to adjust to the type of language people use on that app.

Choosing the social media platforms that will align with the demographic of your audience and then using those platforms that your audience will find relatable is the best strategy that you can use.

Keep the “Social” in Social Media

Remember that the key to using any social media platform is to adequately interact with your audience. You need to connect with them. That’s why it’s called Social Media. It’s a place that allows people to socialize.

When you maintain positive and compelling interactions with your audience via social media platforms you create a strong bond with them. If they feel like they can trust you, they are more likely going to recommend your services and products to other people. However, it’s a thin line between making these interactions feel natural and making it all about sales.

That is why you need to make sure your content is diverse and not only targeted towards selling. Make sure that you talk about general topics that relate to your niche. This approach will help you build better relationships with your customers. Try to make them feel involved. For instance, interact with them in the comment section as much as possible. Listen to their opinions. Incorporate their feedback if you think that’s something that could be helpful.

Use Well-Timed Posts to Increase Traffic and Sales

Posting at the right time is a real thing. You can use a very useful data that is available online to find out at what time of the day your followers are active the most. This will greatly influence the amount of engagement you will receive on your posts. It works differently for each app, but it also depends on your audience and their online activity throughout the day.

Also, the frequency of your posting can matter. On some social media platforms such as Facebook, posting once or twice is quite enough. However, on Twitter, your followers will mostly expect to hear from you more often.

Capture More Attention with Images and Video

Try using multimedia means of communicating with your audience via social media platforms. The current ranking of content types is video, images, and then text. People are more likely going to find rich media more interesting and eye-catching. Nobody has time to read long texts to get to that one pint they are interested in. That is one of the reasons why Twitter has such a wide audience. Everything is short, concise, and eye-catching.

Each social media platform supports multimedia differently. Different formats are available as well as certain time limits and so on. First, you need to get familiar with these formats and what your audience expects. No matter what format you choose it has to be attention-grabbing. If you decide to upload an image, for example, make sure that you use bold colours and big enough letters so that people can read it without struggling.

Video is currently one of the most effective media. Many business owners choose to opt solely for this type of media outlet simply because they know how much traffic it attracts. That is why making sure that the videos you upload are top quality and this might be one of the best decisions you could make for your business growth.

Get a Traffic Boost from Paid Advertising

Lastly, even though knowing your audience is one of the biggest steps towards attracting more traffic, there an additional way that can help you optimize your targeted marketing communication. It’s all about paid social media ads.

If you’re using Facebook and Twitter, for instance, these apps offer many options for ads that can really boost your traffic and online appearance. Using these paid advertising opportunities is the best way to draw people’s attention to what you’re selling and attract new customers.

Facebook may offer the most diverse set of ad formats. You have photos, videos, a carousel, slideshow, and even canvas. This allows you to shape your content any way you want. Also, on many of the currently available platforms, you get to define your target audience based on gender, age, location, and other relevant criteria.


All things considered, using social media platforms is the best way to attract new customers as well as to properly interact with them. This type of strong bond with your audience will most definitely boost your website’s traffic.

Nick Brown

Nick is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.

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