Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian…
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Cognitive content strategy
Managers of large sites must balance search AI with navigation IA My job involves building content systems and platforms for the world’s largest private digital publisher—IBM. Most of the people…
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Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
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Search: The art and science of identifying your target audience
A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the…
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Gaining an edge over competitors with a knowledge base
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
Read MoreUnleashing the predictive power of data
Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has…
Read MoreBeware of dubious data providers: A 9-point checklist
Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B2B marketer, I am always interested in…
Read MoreBuilding an ecosystem or modern alliances
Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. We are witnessing the…
Read MoreB2B prospecting data just keeps getting better
The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically…
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