It’s when my home state of Texas shows its multiple weather personalities as evidenced by the recent swing from 0° to 70° in a week’s span. I share this birth…
Read MoreCustomer experience
Leadership Lesson: On Finding and Using Your Voice
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when…
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The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
Read MoreWhat Kind of Automation Technologies are being Implemented in 2021?
Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness…
Read MoreThree Social Media Governance Must-Dos for Companies of Any Size
This week, I sat down with Spencer Mateega, an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his…
Read MoreIs Your Website Making Your Prospects Hate You?
Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month,…
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5 Social Media Customer Acquisition Strategies That Can Never Go Wrong
Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram,…
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4 Ways Your Contact Center Can Create an Amazing Customer Experience
Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best…
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How are you managing the changing nature of B2B customers?
What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good,…
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The Trouble with Buyer’s Journey Maps
Let me ask you a controversial question: Is it time for you to rethink the buyer’s journey for your business? I know that for many companies buyer’s journeys represent a…
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