Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. However, they can conquer this challenge by prioritizing customer experience. An enjoyable…
Read MoreCustomer experience
Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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Forget Rewards: Why B2B Loyalty Marketing is Different
Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place,…
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Keeping the Work Alive
It’s when my home state of Texas shows its multiple weather personalities as evidenced by the recent swing from 0° to 70° in a week’s span. I share this birth…
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Leadership Lesson: On Finding and Using Your Voice
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when…
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The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
Read MoreWhat Kind of Automation Technologies are being Implemented in 2021?
Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness…
Read MoreThree Social Media Governance Must-Dos for Companies of Any Size
This week, I sat down with Spencer Mateega, an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his…
Read MoreIs Your Website Making Your Prospects Hate You?
Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month,…
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5 Social Media Customer Acquisition Strategies That Can Never Go Wrong
Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram,…
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