Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to…
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I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as…
Read MoreThe case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
Read MoreMeet the king, the queen, and the crown jewels: content, customer experience, and data
Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits? And how can digital deliver on that for your business?…
Read MoreEverything you need to know about user guides and manuals
Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology…
Read MoreIs your marketing focus internal or external?
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a…
Read More11 inspiring case studies of digital transformation
88% of companies report they are undergoing digital transformation (source: Altimeter Group) 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into…
Read MoreWhy 9Round should be using SOCi for social media management
OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing…
Read MoreTop online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
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