All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the…
Read Morebuying cycle
Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
Read More
Convert articles and blog posts to video
Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should…
Read More
Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
Read More
What is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
Read More
10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
Read More
11 inspiring case studies of digital transformation
88% of companies report they are undergoing digital transformation (source: Altimeter Group) 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into…
Read MoreWhy email marketing still matters–and how to make it work
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like…
Read MoreFive ways B-to-B marketers need to change their game
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
Read More
