OK, I’ll admit it. I am a demand gen marketer. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. Conversion rates. ROI…
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Is Gratitude Part of Your Messaging Strategy?
It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain…
Read MoreA New Nonprofit’s Messaging Journey
Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility…
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Mitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
Read MoreThe Power of Employee Influence
The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
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4 Digital Marketing Tips to Expand Your Brand Presence
It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a…
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How Storytelling Can Enhance Authenticity
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s…
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The Rise of a New Type of Brand: The Outlier
A good brand offers a relevant promise and a credible point of difference, its “reason for being.” What is emerging today however, is a form of branding that focuses so…
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Tempted to Play an April Fool’s Joke? Ask Yourself These Questions
From T-Mobile’s Sidekick shoe-phone to Scope launching bacon-flavored mouthwash, April Fool’s Day pranks are as a part of western capitalism as limited time offers and celebrity endorsements. But are they…
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Why Creativity is Critical for the Workforce of the Future
In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence,…
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