Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
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Top marketing automation tools you can boost revenue with tomorrow
Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out…
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Effective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
Read MoreA tech journalist on the 5 best and worst practices of B2B PR
In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately? Reporters and editors are…
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Earned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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Earned-media micro-influencer marketing master class
Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia, into our Nation’s Capital, and then through the labyrinthine streets of Washington,…
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Earned media influencer marketing demands your awesome
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than…
Read MoreFulfill your resolution to blog in 11 steps
So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not…
Read MoreDIY Digital PR (Online Engagement & Blogger Outreach)
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing…
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