This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to…
Read MoreSearchChat: Ring in the Year by Putting Data to Work
Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the…
Read MoreClarke had it right, AI is magic
Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke A few weeks ago, Tim Peter and I spoke about AI on our podcast. There continues to be a…
Read MoreDoing Social Media Right as a Marketer
Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that…
Read MoreHow Handcrafted SEO Can Generate More Sales
Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Most…
Read MoreThree Trends that Spell New Opportunities to Re-Brand Cities
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of…
Read MoreFour Digital Marketing Trends to Use This Holiday Season
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else…
Read MoreWhere’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people…
Read MoreHow Marketers Can Put Data to Work Next Year
Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019…
Read MoreThe Secret Value of Site Search
While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019…
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