The importance of branding grows more critical and more complex each year. Here’s what I think brand strategists will have to keep top of mind as we approach the century’s…
Read MoreWhere is B2B marketing headed now? 7 predictions for 2019
I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors.
Read MoreAre You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
Read MorePredictions for 2019: Are you up on these hot topics in business and technology?
Prognosticators often get it wrong. But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis…
Read More10 Content Management Tools to Take You From Good to Great
Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista? Despite its low reach (mostly young adults) as…
Read MoreYears later, what did we learn from Watson winning Jeopardy?
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their…
Read MoreHow Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
Read MoreCan technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”
Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do….
Read MoreDo hidden robots need guiding standards too?
We think often of the guiding principles for robot-looking AI. But what about the robots that exist only as lines of code buried on a web server in a cloud hosting facility and don’t look menacing?
Read MoreHow to Improve Your Organization’s Digital Governance
The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape. The fastest growing threats…
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