Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. But…
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SearchChat Podcast: AI Goes Back to the Basics
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is…
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The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
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B2B Marketing in India: Interview with Sudhi Seshadri
This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going…
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Thanksgiving is every day for companies pursuing AI in marketing
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI…
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How Brands are Turning Green
There is now a strong emphasis on corporate social responsibility and a company’s responsibility to help preserve the climate and environment. Many companies are slowly and consistently turning “green” and…
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Why Millennials Value Experiences, Not Stuff
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older…
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How to Make Your Content Convert
How much content have you created and curated for your business in the past twelve months? If you’re like most companies, you’ve dedicated a significant chunk of time and money…
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SearchChat Podcast: Budget Season Survival Guide
Does site search matter? Not many companies will even bring it up during budgeting discussions. But without it, your content, conversions, and customer experience can all fail. Tim Peter and…
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Website Search and Filtering for Smaller Sites
I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert…
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