Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with…
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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal
The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. No surprise, some events have…
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Employee Advocacy? Not Just for Employees
Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and…
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“The Illusion of Certainty” & Other Articles from Kevin Jordan
I hope you and your families continue to be well, safe and healthy. We are trying to enjoy the beautiful, warm northern CA weather spending time in the backyard and enjoying…
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Creating the Future Reality for Your Business: Putting the Power of Advanced Thought Consciousness to Work
The challenge Every employee in your workforce is being challenged, whether it is over stress from their jobs, fear of change, or worse…The unknown. What if the thought of the…
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How to Shift Your Marketing Strategy For a Pandemic
The following is a sponsored article from our partner, GaggleAMP The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly,…
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Consultants Collective Profile: Gurmeet Ahluwalia
We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond…
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B2B marketers, your attitude might be the key to navigating this COVID crisis
I live in a really nice apartment that looks over the Manhattan skyline. I am lucky to have such a great view. But there was a guest in my home…
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The Many Ways Coronavirus Will Impact Women” & Other Articles from Kevin Jordan
I hope you and your families continue to be well, safe and healthy. The Articles section looks at several key themes: 1) a suite of articles on the importance of…
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Workforce Planning – Weighing People, Profits, and Potential Impact
Layoffs. Cutbacks. Furloughs. Workforce Reductions. All ominous terms to describe how organizations deal with a severe economic downturn; letting go of staff deemed non-essential to business operations. Sadly, it all…
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