Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way…
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Top Money Market Accounts for Businesses During COVID-19
Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are…
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Covid-19 Lessons for B2B Marketers
The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald, a seasoned sales and marketing…
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Make Your Online Video Meeting More Like “Real” Video
For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if…
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The Best and Worst COVID-Related PR Pitches
Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life….
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Consultants Collective Conversations: Why Digital Transformation Is More Important Than Ever
This webinar, featuring Consultants Collective Senior Consultant & Managing Partner, StratExLead, Gurmeet Ahluwalia, Kaleido Insights Partner & Analyst Jeremiah Owyang, and Jen McClure, CEO of JEM and managing director of Consultants Collective…
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Life in the Post-Pandemic Era
Part 1: The New Normal. Roger McNamee coined the term the New Normal in the 1990s. It was a timely and prescient title for a book about how rapid changes…
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“On Predicting The Future” & Other Articles from Kevin Jordan
I hope you, your families and friends continue to be well, safe and healthy. For this week, I have once again endeavored to reduce the seemingly endless stream of coronavirus-related…
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Consultants Collective Profile: Venkat Avasarala
We’re pleased to continue our feature series, Consultants Collective Profiles, to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond…
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When Will B2B Trade Shows and In-person Events Return?
For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and…
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