Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over…
Read MoreFresh Prospecting Ideas for B2B Marketers
Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
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Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
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Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic
We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our…
Read More4 Ways Cyber Security Threats Can Hurt Your Reputation
The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to…
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During the Pandemic, Marketers Can’t Hunker Down Mentally
Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15th. It’s currently at $295 for non-Conference Board members. For $100 off – use code…
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Digital Transformation and Continuous Change
The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. The success of companies like Facebook,…
Read MoreEffective Change Management for an Uncertain Future
Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management…
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Consultants Collective Profile: Betsy Burroughs
Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse…
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Strong and Effective Email Marketing Requires Effort and Diligence
Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is…
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