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EPISODE #48: Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic

Communications Consultants Collective Corner COVID-19 Latest Podcasts October 2, 2020 • Updated October 2, 2020 —by Sharon McIntosh 499 0

We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos. Steve and his wife and partner Cindy, have had front row seats to the communication-coronavirus crisis response through their business, Crescenzo Communications. Steve joined the EE Voice podcast to talk about all they’ve learned – from the two things you must do to step up your internal leadership communication to the office culture shifts we’re witnessing that he predicts are irreversible.

Links referenced in the podcast:

Whitepaper: 7 steps to futureproof your internal communications strategy
Gallup study on the need for internal communications during the pandemic
Crescenzo Communications upcoming webinars (happy hour included!):
- Employee Communication Master Class
- Writing Master Class

Sharon McIntosh

Sharon McIntosh is a senior advisor for Consultants Collective as well as the president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at Fortune 500 companies. Now she’s turning her attention to helping other organizations great and small do the same. Her clients have included United Technologies, Otis Elevator, Toyota, Intercontinental Hotel Group, AbbVie, TEGNA media and AppSpace, among others. Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for all life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations.