Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or…
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ManageFlitter is my favorite follow/unfollow Twitter tool
ManageFlitter must have read my article from last week and they came back to me with a solution. I suggested that nobody offered a web service that allowed Twitter marketers to…
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Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read MoreAdaptive sourcing and digital transformation will put you in the winner’s circle
Why do some companies seem to rely on their brand as the sole value, while others are able make headlines for all the right reasons? Why do some companies look…
Read MoreSEO for content marketing: beyond what’s on the page
Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few…
Read More5 Best practices of trade show lead qualification
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here…
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The best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and…
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The benefits of links for enterprise businesses
Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including:…
Read MoreDigital Transformation: Undigitizing the intangible “digital fridge”
Fans of Star Trek are very familiar with the concepts of the food synthesizer (in the original series) and the replicator (The Next Generation): The so-called ‘replicators’ can reconstitute matter and…
Read MoreWhy normal people do not trust SEO people
I like to consider myself normal, but I am not. I am actually an SEO person trying to pass as normal. If you look closely, you will see the telltale…
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