Last week, a friend and former client, Leszek Adamczyk, President of an innovative environmental software firm in Poland (Atmoterm), sent me an enlightening article on how younger people in Europe…
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Social media content discovery and curation for the win
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator….
Read MoreInclude video content in your buyers’ journey
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. If…
Read MoreUncover the why in branding
What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate, either in an implicit or explicit…
Read MoreNew directions for B2B data-driven marketing
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on…
Read MoreWhat’s stopping your team from agile marketing?
Agile marketing is getting hotter and hotter. But it’s not getting easier and easier. Despite how much you want to move faster and faster, your team might not feel the…
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Your social media marketing automation solution
Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
Read MoreWhy your analytics system doesn’t track your website search
You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the…
Read More5 do’s & don’ts of B2B lead qualification
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that…
Read MoreAgile Marketing is an acquired taste
I spent last week at the National Speaker’s Association annual convention. I was lucky to be named a Certified Speaking Professional and they gave me this medal to wear around…
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