With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful…
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My online influencer research and engagement process
Gerris Corp, the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now,…
Read MoreThe content marketing book you should not miss
Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If it wasn’t…
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Small business owners: 5 ways to go on vacation and not feel guilty about It
Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from…
Read MoreGoing Small: A Marketers Journey from Large Companies to the Startup World
For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune…
Read MoreMarketing lessons from the college admissions process
I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or…
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GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and…
Read More11 signs you don’t have a strategy
“If you want something new, you have to stop doing something old” ― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future…
Read MoreHow you can grow your traffic and business–without Google
In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic…
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Building links for big brands
Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or…
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