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Why your website matters and how to make it matter more

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful tools, and even old-fashioned tools like email and, gasp, snail mail, work best when they are part of an integrated whole built around a unifying hub. Your website is that hub.

Andrew Schulkind discusses how a marketing-focused website helps to amplify the strengths of social media, email marketing and other important digital marketing tools, and how those tools strengthen your website.

In this free 30-minute Biznology® webinar, Andrew outlines the key elements of every successful marketing-savvy website, including how to establish credibility, reach varied audience segments, appeal to prospects at every stage of the buying cycle, and build relationships over time.

Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital

A veteran content marketer, web developer, and digital strategist, Andrew Schulkind founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Thanks to all our sponsors!

BarnRaisers LLC


Gerris digital


Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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