If there’s anyone in your world who can pass the duck test, it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and…
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6 ways to create content that will go viral
There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make…
Read MoreDigital futurism, UX, and streams: tomorrow will look like yesterday
Having been in the field of emerging technologies for many years now, often people ask me “what is next? What will technology look like many years from now?” My answer invariably is: “I…
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Why links should be a KPI within your digital marketing
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
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GaggleAMP AMPlify employee and partner engagement conference
While you’re reading this on Tuesday, I am writing it on the Sunday before, since I will be mounting my 1995 BMW K1100LT touring motorcycle, donning my Shoei RF-1100 helmet and Aerostich Falstaff…
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The market disruptor no one talks about
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceed taxicabs and…
Read MoreHey PR: make way for content and creativity
Just a few months ago, I took a stand on the side of writers and creative professionals (“Calling All Creatives“). I argued that content is the new PR and creative…
Read MoreNew York’s happiest B2B database marketer
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands…
Read MoreYour SEO could be wrong…
Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an…
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Reduce your Twitter bloat with @manageflitter @socialoomph @crowdfire
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your…
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