It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search…
Read MoreHow growing corruption threatens brands
Corruption throughout the world has grown to epidemic levels. Every day there seems to be another incidence of bribery, cronyism, counterfeiting, slush funds, or a political scandal somewhere. Behind each…
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4 ways a website redesign can improve your digital marketing NOW
Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your…
Read MorePromotional products: making them effective branding tools for your business
Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on…
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3 Insights from Search Insider Summit
I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. I love this conference because it is composed…
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Restfulness is close to Godliness
Before we start, I want to let you in on a little secret: every successful person you truly admire takes naps. On May 15, Laura Vanderkam wrote a story for…
Read MoreThe real value of engaging your audience in content marketing
Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. (Think of your cool friends who knew all the big bands…
Read MoreFull time, internship, or freelance?
Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of…
Read MoreYour experience and qualifications are not differentiators!
I recently started a discussion within different LinkedIn groups where I asked consultants, sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned…
Read MoreSpeed up your sales with scientifically proven writing tips
In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page,…
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