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Speed up your sales with scientifically proven writing tips

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy.

You’ve struggled over your sales copy, created what you thought was a persuasive page, and waited for conversions to start clicking.

But now, you find your copy isn’t converting. Instead of making massive sales, your sales pages are falling flat… and you don’t know why.

Wouldn’t it be nice to have a copywriting “cheat sheet” that would make writing top-notch sales pages a breeze?

You can – and Heather can help.

Good news: there are scientifically tested writing techniques that help you connect with your reader and give your copy a one-two conversion punch. In this free 30-minute Biznology® webinar, Heather will teach you the simple (but powerful) formulas top copywriters use to structure their content for maximum profit potential.

This webinar is loaded with actionable tips you can implement right away. You’ll learn:

  • Why sales writing formulas can make your writing life a breeze.
  • How to use AIDA, PAS, and FAB in your sales copy.
  • How to weave in SEO writing principles so your copy can position AND convert.

Plus, she’ll discuss the latest research on how to write headlines that get maximum clicks!

Isn’t it time to break free from boring, non-performing sales copy? Whether you write website copy, or evaluate content written by other writers, this webinar is a must-attend!

Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. An 18-year search marketing veteran, Heather is considered one of the top SEO content development experts in the world. She trains individuals and companies in the latest SEO copywriting techniques and consults directly with clients.

Thanks to all our sponsors:

BarnRaisers LLC

GaggleAMP

Gerris digital

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide.

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