In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page,…
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Act casual, and write your website content
Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual, and write your website content. Your look, text, and…
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Writing simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
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