$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM)…
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Two reasons to invest in online business video production
To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple…
Read MoreISIS: a case study for smart brand building
Few recognize “ISIS” as a successful brand, but it is. We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality…
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Register a domain name for every event on your calendar
Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search…
Read MoreDoes agile marketing need to include technology?
Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app,…
Read MoreTools that help generate blogging ideas
Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for…
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Visitors hate ghost towns more than spammy posts
While social media experts like to tell their clients that the thing that visitors to their social media business properties hate the most is when they visit your company’s Facebook…
Read More4 reasons getting in shape is good for your career
Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes…
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The five things most marketers get wrong about personas
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. Personas can be helpful…
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CDNs have what Google needs, speed
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to…
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