Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
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Automotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
Read MoreThe search marketing no one talks about
Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of…
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Online communities aren’t all bullying bullies
After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels, I wanted to remind my gentle reader — yes, you…
Read MoreStop redesigning your website
There. I said it. It’s possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites…
Read MoreHow to improve company culture
Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same…
Read MoreHow much should you pay for a sales lead?
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you…
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How to implement the powerful CloudFlare CDN for free
As I have said again and again in posts like Two more Google Webmaster Tools tips and tricks, Your website sucks, and Search success hinges on site speed, Google has a need, a…
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Make the most of your content mastermind session
Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content….
Read MoreWhat’s the next big thing in social media?
That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was…
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