Sometimes there just aren’t enough hours in the day when it comes to completing tasks for your business. When employees are overworked, or have more on their plate than they…
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Brand advocacy as a marketing strategy
Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy….
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The state of earned media blogger outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out…
Read MoreCalling all Creatives
Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. Better, I guess, to major in engineering or accounting, both of…
Read MoreThe past, present, and future of content marketing- in 500 words
Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. Instead, I…
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Brand assimilation in link campaigns: building client trust
Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will…
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My assistant is a robot
I am working on a much longer blog post about Amy Ingram, my robot assistant, but I didn’t want any more time to go by before I spend an hour…
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The overlooked role of emotion in brand experience
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business…
Read MorePreserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s
The beauty of many entrepreneurial start-ups these days is that their brands can be so refreshingly eccentric and charming. Often, they succeed by creating new space in mature categories that…
Read MoreThe most important part of online video happens before you turn the camera on.
Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important…
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