I’m always struggling with my contacts. I think I have too many now. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling,…
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10 case studies show how web analytics prove ROI
What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding…
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Social media marketing isn’t a popularity contest
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will…
Read MoreSix strategies behind the trend in B2B client conferences
Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the…
Read MoreWhy aren’t you telling your boss what to do?
I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses…
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3 project management tools for your distributed business
I have been exploring business tools pretty consistently over the last three months, including Tools I use to amplify social campaigns, IF you haven’t THEN you should use IFTTT for social, GetResponse makes…
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A sales pitch isn’t a relationship
It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about…
Read MoreHow do you know your price is too high?
I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero. This is…
Read MoreStop working so hard on your marketing
I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing…
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Turn online prospects into customers in 5 steps
Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or…
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