E-commerce has become an increasingly important part of the global retail framework as Internet access and adoption continues to grow worldwide. In 2020, more than two billion people around the…
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The Digital Enterprise
New Tools, Developments and Innovations Transforming B2B Marketing
Business buying is changing, and marketers must change with it—fast. I take inspiration from Brent Adamson’s new article in Harvard Business Review, with the provocative title, “Traditional B2B Sales and…
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Companies: Pull Your Heads Out of the Social Media Security Sand
Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise…
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Can A Web Browser Improve Transparency and Trust in Digital Marketing?
For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
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How to Provide Better Cybersecurity Oversight
For board members who aspire to provide better oversight of cybersecurity, it can be difficult because reporting is so different from other functions. Do you struggle with jargon, “heat maps”…
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Prioritizing Customer Experience Within Your Web Design
Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. However, they can conquer this challenge by prioritizing customer experience. An enjoyable…
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How to Choose a Good Social Media Agency
There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services,…
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Why Data is Vital for Business Digital Transformation
Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital…
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How to Share More Video Content
B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where…
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The Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
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