If you spend any time browsing the web these days and going beyond your everyday favorite sites, you have no doubt come across the incessant cookie permission popups that seem…
Read MoreThe Digital Enterprise
Smarter Cybersecurity
Some challenges are overcome by fixing structural flaws in cybersecurity math and methods. For example, learn the value of improving dependency analysis. Other challenges are overcome with organizational change leadership…
Read MoreAre We Moving Past Patchwork Privacy Laws?
It’s a crazy time to be a consumer. And a complicated time to be a marketer. (Which makes sense given what a crazy time it is to be an inhabitant…
Read MoreWhy You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
Read MoreHow Businesses are Digitizing Their Workforce to Offset Employee Deficits
Businesses have dealt with unprecedented challenges over the past two years due to the COVID-19 pandemic. Following federal or state mandates, enforcing customers to wear masks and requiring social distancing…
Read MoreTrust, Relationships and QR Codes
One of the many unexpected consequences of the pandemic-related changes we’ve all experienced and endured over the past two years is the rising profile of QR codes. There’s a fair…
Read MoreTrue Stories to Tell Your Customers
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
Read MoreThe Evolution of Social Media and E-Commerce
E-commerce has become an increasingly important part of the global retail framework as Internet access and adoption continues to grow worldwide. In 2020, more than two billion people around the…
Read MoreNew Tools, Developments and Innovations Transforming B2B Marketing
Business buying is changing, and marketers must change with it—fast. I take inspiration from Brent Adamson’s new article in Harvard Business Review, with the provocative title, “Traditional B2B Sales and…
Read MoreCompanies: Pull Your Heads Out of the Social Media Security Sand
Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise…
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