It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
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C-Suite Corner
Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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What We Can Take From the Pandemic: Perspective, Passion and Peace of Mind
Does it feel weird to you yet? Walking outside without a mask? Do you live somewhere that no longer requires them inside? For the last 15 months, our worlds have…
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Unveiling the New Biznology
Today we unveil the new Biznology in honor of, and with a tribute to, Haydn Shaughnessy. Haydn joined JEM’s leadership team as executive editor of Biznology earlier this Spring, overhauling…
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When Does a Personal Social Media Post Become the Company’s Business?
Adventures in the World of Social Media, Corporate Reputation & Blowback It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company,…
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Come Clean, Fix, Move On: Never Let the Ticking Time Bombs Linger
Things go wrong when you move quickly. Hey, things go wrong when you move slowly or even when you do nothing too! We at Consultants Collective talk a lot about…
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Must-Attend B2B Marketing Conferences for 2021
The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. It’s been a long haul. But vaccinations and…
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From Good to Great Leadership
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly…
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The History and Future of Internal Communications: “Leadership IS Communication”
In this episode of the EE Voice podcast, host Sharon McIntosh, a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the…
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Measuring Content Marketing Effectiveness
Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. I’m kidding, of course. Sure,…
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