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Unveiling the New Biznology

Today we unveil the new Biznology in honor of, and with a tribute to, Haydn Shaughnessy. 

Haydn joined JEM’s leadership team as executive editor of Biznology earlier this Spring, overhauling Biznology’s editorial direction and standards, content selection and original reporting across the Biznology brand. He was also set to lead the development and management of our new thought leadership and research practice and Content Studio. Shortly after beginning this new role, Haydn was diagnosed with pancreatic cancer. He passed away this past weekend.

Haydn was a well-known and highly respected technology expert and journalist who had written for many major outlets. He was editor of Innovation Management magazine and wrote for the Wall Street Journal, Times, Harvard Business Review, and GigaOm, as well as producing TV for the BBC, Channel 4 and RTE. His co-authored book, The Elastic Enterprise, is considered a must-read for companies that want to succeed in the new era of business. Haydn was also an advisory board member at, a research fellow and advisory board member at the Center for Digital Transformation at the University of California Irvine, and a senior fellow of the Society for New Communications Research, which is where we first met more than a decade ago. In addition to his great intellect, Haydn was kind, generous, thoughtful and a gentle soul. I will greatly miss him personally and professionally. Arguably even more impressive than his professional credentials are the wonderful tributes and memories that his many friends,  family and colleagues are sharing here.

In his very brief tenure as our executive editor, Haydn had a major impact on Biznology. He re-envisioned and greatly elevated the editorial focus, author guidelines and this new design. Just two days after signing his contract, Haydn wrote to me about his vision for Biznology. 

Haydn believed that as we enter a post-pandemic era, Biznology could play an important role to “shine a light on how leaders can build back better and discover and adopt new ideas and a deeper commitment to embodying values and purpose to make a real difference in addressing the opportunities and risks we all face.”

I was incredibly honored and excited that Haydn saw so much promise, opportunity and potential for Biznology to play this important editorial role, and I feel extremely blessed to have had the opportunity to work with him again. I had hoped and prayed that he would live to see the culmination of his work. Now, as publisher, I am committed to honoring Haydn by ensuring that we bring his vision for Biznology to life. I am confident that the guidance and leadership he provided during his time as executive editor will have long-term effects and will make Biznology an even more valuable resource for business leaders for many years to come.

I hope you will join me in this new vision for Biznology as active readers, commenters, contributors, sponsors and partners. The new Author Guidelines are here. We welcome your voices and expertise.

Rest in peace, Haydn. You will be greatly missed by many, but your work and your impact will live on.


Jen McClure

Jen McClure is founder and CEO of JEM, a Silicon Valley-based global management consultancy and publishing group. She oversees the company’s consulting and advisory services division, Consultants Collective and its media business, including Biznology. JEM serves clients in a wide range of industries, including aviation, financial services, healthcare, life sciences, pharmaceutical and technology. A recognized business leader, Jen was named a “Power Player” in management consulting by Business Insider in its first list of the most influential executives disrupting the industry and having a positive impact within their firms. Jen has worked with her team to grow JEM significantly since its founding in 2015, and in 2019 the company received certification as a Women-Owned Small Business in the Federal Contracting Program, and is recognized as a Women-Owned Small Business (WOSB) by the Department of Defense (DOD). Jen is considered to be one of the original authorities on digital and social media. She was named one of the “Women Who Rock Social” by Top Rank Marketing. She foresaw the significant impact that digital and social technologies would have on business, media, culture and society and founded the Society for New Communications Research (SNCR) in 2005 as a think tank to study this impact. She served as SNCR’s Board Chair for 10 years, and led the organization’s merger with The Conference Board in 2016. She now serves as a Distinguished Principal Fellow of The Conference Board, supporting the organization’s mission to provide trusted insights to help leaders navigate the biggest issues facing business. In addition to her expertise in digital and social media, Jen’s executive experience includes roles in corporate communications, marketing, public relations, media relations and investor relations. Prior to founding JEM, Jen was Vice President of Digital and Social Media at Thomson Reuters. She was Chief Marketing Officer of Redwood Collaborative Media, and held senior marketing and public relations roles at Ziff Davis, Ketchum Public Relations and New Electronic Media Science. Jen is a Governance Fellow of the National Association of Corporate Directors. She is a member of the Leadership and Technology Councils of the National Small Business Administration. She currently serves on the board of KQED, the nation’s second largest public media organization, and on the advisory boards of Miracle Messages, How Women Lead and How Women Give. Jen earned her master’s degree from Stanford University, her bachelor’s degree from Sarah Lawrence College and a graduate certificate in History, Politics and Sociology from the University of Oxford’s Exeter College.

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