Trending Now

The History and Future of Internal Communications: “Leadership IS Communication”

In this episode of the EE Voice podcast, host Sharon McIntosh, a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

Murray heads up the global Professional Speechwriters Association and the Executive Communication Council and writes the popular daily blog “Writing Boots.” An award-winning journalist, he’s just published his must-read book, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half. D’Aprix, often called “the father of internal communications,” has served on ROI Communication’s Board of Advisors since 2005, is an internationally known consultant, lecturer and author, an IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange. His most recent book is Bosses: True Stories of the Good, the Bad and the Ugly.

This probing interview covers the realities that leaders in the workplace face, as Murray notes they have “barely just begun to explain all the stuff that needs to get across” despite believing they’ve talked it all out. At the other end of the spectrum – and the conversation – is today’s burden of being a “woke boss.” As Roger warns, “They’d better be damned well informed and very sincere in whatever they offer along these lines.”

The two also cover the complications of moving to a hybrid workforce including losing “high-touch” to “high-tech” and trying to get the cross-pollination you need across your organization. Tune in to hear why Roger worries that we continue to have an archaic view of leadership – his assertion that “leadership IS communications,” and his advice for helping bosses to understand their true role. (One of his clients put it succinctly: “Don’t be a jerk.”)

Take a listen here >

Sharon McIntosh

Sharon McIntosh

Sharon McIntosh is a senior advisor for Consultants Collective as well as the president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at Fortune 500 companies. Now she’s turning her attention to helping other organizations great and small do the same. Her clients have included United Technologies, Otis Elevator, Toyota, Intercontinental Hotel Group, AbbVie, TEGNA media and AppSpace, among others. Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for all life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top