No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection….
Read MoreChris Abraham
Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read MoreOnline Engagement is about the trip not the car
Let’s say you’re the husband of a loving wife and the dad of a rebellious teenage girl who is about to fly the coop and you’ve always had the dream…
Read MoreReproduce all your own stuff on your professional page
It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no…
Read MoreYour website is wearing mom jeans and shoulder pads
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
Read MoreOnline communities aren’t all bullying bullies
After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels, I wanted to remind my gentle reader — yes, you…
Read MoreHow to implement the powerful CloudFlare CDN for free
As I have said again and again in posts like Two more Google Webmaster Tools tips and tricks, Your website sucks, and Search success hinges on site speed, Google has a need, a…
Read MoreI put my Sales money where my CRM mouth is
$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM)…
Read MoreRegister a domain name for every event on your calendar
Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search…
Read MoreVisitors hate ghost towns more than spammy posts
While social media experts like to tell their clients that the thing that visitors to their social media business properties hate the most is when they visit your company’s Facebook…
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