If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Fast forward to the present day and every business under the sun has the opportunity to share how it feels with millions of people. While this can be pretty great, the eruption in digital marketing popularity has also brought some speed bumps small business owners have to work around.
Whether you’re running an online start up or a brick-and-mortar business, a high conversion rate is what you need to survive. Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time.
Optimize desktop and mobile marketing
Are you familiar with the differences between desktop and mobile marketing? If not, that’s okay. Ensure your digital marketing strategy is as efficient as possible. In order to do that, you have to develop a better understanding of what urges users to engage with your small business. What will convince potential customers to turn into paying ones?
There are myths about loans for small businesses and about which products sell the best. There are even myths about mobile marketing. One is that your mobile site only needs to be mobile-friendly in order to please the customer. There is much more to it though: speed has to be a priority at every point.
Your desktop and mobiles sites also have to be user-friendly; ease of use will determine how engaged your audience becomes.
Prioritize the customer experience
One of the basics of online marketing is to always match tone, style and content for a unified customer experience. Customers want to feel like they know you and that your voice is consistent at every touchpoint, from the emails they receive to the voice that comes across on social media to in store advertisements and verbiage.
Make sure to focus on their sales journey too. Your website needs to be appropriate, convincing and concise. Use calls to action that are simple to follow. Make sure the site is easy to navigate, not a tedious project that will turn potential customers away.
Create valuable, original content
One of the ways to increase profits for your small business is to have a good content marketing strategy in place. When done well, content marketing can drive engagement and invigorate your marketing efforts. The key is building content that is unarguably valuable to transform your business into one that is viewed as authoritative.
Online authority leads to increased traffic, but what makes content a powerful tool is how it reiterates to your visitor that you know your stuff. As the digital marketing landscape continues to shift, it’s easy to want to shy away from the scene. Remember that digital marketing is still one of the least expensive, yet highly effective ways for small businesses to get their name and brand out there.
These marketing tactics must be the foundation of your understanding as you strive to build a successful marketing strategy. Remember to optimize your desktop and mobile experiences, ensure your customer has an excellent experience from start to finish and create content that will prove that you’re a leader in your industry. If you accomplish these things, you’ll strengthen your marketing campaign and be well on your way to boosting your conversions from this point forward.
