Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. This seminar will help.
You’ll find out:
- New sources of B2B data you may not have known about before
- The top 5 techniques for keeping your data clean and fresh
- Today’s most effective applications of data in B2B marketing
- A lively case study of how a tech company used data to fuel its business growth
In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. And we guarantee you’ll stay awake!
Ruth P. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results, just published in July. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.
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