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You’ve got great content. Now what?

Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating great content isn’t the end of the content marketing process. It’s the beginning. Learn how to promote, amplify and distribute your content to get the marketing results you want.

In this 30-minute recorded webinar, Andrew Schulkind provides an introduction to the strategies you should have in mind when promoting your content, and shows you tools you can use to get the job done. You will learn techniques for getting a better return on the investment you’re making in content marketing.

Since 1996, Andrew Schulkind has asked clients one simple question:  What does digital marketing success look like, and how can marketing progress be measured?  A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing (among other components). He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Thanks to all our sponsors:

andigo-350w
BarnRaisers LLC
GaggleAMPMENG NJ ChapterUnison

 

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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Discussion

  1. Avatar Nidhi Samuel

    Thanks for the informative and instructive video on content marketing. I have just started my first job in a company where I am working in social media optimization and marketing. I am getting seriously involved with content marketing each day, though my activities and responsibilities are limited now. But surely I want to expand my skills on the same. This video is really good place to clear and understand some of the things on content marketing and it’s importance. Thanks for sharing this and educating me.

  2. Avatar Harry Prasad

    Very nice video sharing clear cut info about content marketing which is one of the most important factors for marketing strategy… Thank you and keep sharing such awesome info for us.

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