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It’s all e-Commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce.  Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond? 
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In this Webinar, find out how the social, local, mobile Web is changing your customers’ behavior and what that means for your business. Tim explored:

  •          The rise of mobile in a browse, shop, buy world
  •          Pitfalls to avoid as you move your Web presence towards mobile
  •          How customers are interacting with businesses via social media and local search
  •          The business benefits of social media across distribution, customer service, and CRM
  •          Best practices in e-commerce as it moves from the desktop

In this 30-minute free Biznology® Webinar, Tim Peter explained how to analyze, anticipate and adapt to your customers’ changing behaviors. As the Web becomes increasingly social, local, and mobile, your ability to respond to your customers across multiple screens and in multiple ways represents the difference between occasional sales and “all commerce, all the time.”

Special sponsored presentation by BarnRaisers, Brick Marketing, Marketing Pilgrim, Reputation.com, and Tim Peter & Associates

 

Thanks to all of our sponsors:

BarnRaisers LLC

Reputation.com

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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