Trending Now

Inside the Google Panda update

Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.”  Have your search rankings gone down dramatically with no obvious cause?   Whether you have heard about Google Panda or you haven’t, Panda is looking for you. Panda is a dramatically new approach Google is using to decide whether your content is high quality or not. You might have lots of links, and you might have lots of social activity, but it’s no longer enough. Panda actually relies on human ratings to give your content a gold star, but Google might be rating your site without even looking at it. 

Panda (Photo credit: Wikipedia)

In this Webinar, I talked about what human raters look for on your site, and how Google can rate every site on the Web without going broke.  Find out what it means to look like a low quality site and what steps you can take to correct it.   In this free 30-minute Biznology® Webinar, I explained how to use long-term solutions to boost your content and maintain a high quality Panda rating.  What does Panda mean to search marketers?  Watch the recording to find out.


Thanks to all of our sponsors:

Rimm-Kaufman Group

Social Ally

Enhanced by Zemanta

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top Back to top