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What about the Risk of Social Media?

A lot of clients pose this question for me, especially the corporate folks. Many of the folks that ask me about it don’t really need the answer for themselves, because they already want to work with social media, but they need the answer for some executive who is difficult to persuade. If you want to know what I tell them to say, you’ll need to check out my latest blog post on Search Engine Guide, “What about the Risk of Social Media?

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Pete Campbell

    I think you raise a fair point in this article, the heightened risk of a security breach by embracing social media is minimal provided employees are informed properly and structured by guidelines.
    Besides this of course, overall, the benefits outweigh the possible risks quite substantially.

  2. Avatar Wedding Songs

    Point taken. When I see your post I get curious with the content and clicked on it. As I said, point taken. I just wanted to know the reason why putting the explosion photo to your post? It’s is adding to my curiosity. Is it your way too of attracting readers?

  3. Avatar Mike Moran

    I put an image on each of my posts because it creates visual interest. I chose an explosion for this one because the risk-averse are always worried about something blowing up. 🙂

  4. Avatar PowerPoint Templates

    It is a bigger risk to ignore social media. Large companies who are obsessive about controlling their brand are missing the boat when it comes to social media.

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