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A Little Guerilla Marketing Among Friends

I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to work very well, so what does work? If you’re interested in a new way to use Facebook to make your offline marketing more cost-efficient and more viral, check out my new post in Internet Evolution, “A Little Guerilla Marketing Among Friends.”

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Rick

    I’ve been trying to figure out an effective way to use facebook. This article definitely pointed me in the right direction.

  2. Avatar Teeth Whitener

    I don’t know how relevant it could be but looking forward to get some positive results out of it.

  3. Avatar

    Facebook was’nt exactly designed for this purpose but it works and gives the reach so what the hell huh ?
    Frankly if I was a shareholder of Facebook which is currently struggling to raise funds to finance various plans, I will be looking at this very, very closely and making things easier for corporations to mould facebook to suit their various needs.
    Maybe this is how facebook will make money ?
    Lets hope facebook figures out its Business Model soon enough though.

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