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The most important part of a web site

Everywhere I go, small business owners pepper me with questions about how they can set up a Web site, or fix the one they already have. Each one has a sad story about how it’s expensive, or too much work, or too complex, or worse, how the site they built does no business for them. When I hear the questions they ask me, I know they are on the wrong track, because they are missing the biggest piece of Web success. To find out what I mean, read my new post at Small Business Answers called “The Most Important Part of a Web Site.”

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Image by Angela Radulescu via Flickr

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar mark

    most small business owners expect instant results, which in most cases is not hard but really do not understand what they want out of it.

  2. Avatar Web Graphic Design

    I find your post to be a persuasive one. Great article. I like it.

  3. Avatar Web Programming

    Great post with a lot of persuasion element in it. Well-done. I like it.

  4. Avatar Bar Marketing

    I must say that you have written excellently well. It is informative as well as persuasive.

  5. Avatar Pool Routes

    Mike Moran you have done a great job. Your post is not only informative, but also an interesting one.

  6. Avatar Debt Consolidation Australia

    Hi, Mike Moran. Congratulations. You have done an excellent job by writing such an informative and useful post. Keep it up.

  7. Excellent post
    These are the problems we faced while setting our own website

  8. Avatar Sourav

    Yes this is a nice post.
    For solutions to problems like this we need to consult one professional web designer and SEO expert.

  9. Avatar Faxless payday

    I think one should consult professionals if you are new on this subject or you are making your website

  10. Avatar Rocket engines

    I also agree with Sourav.You should consult professionals if you don’t know anything about web development.

  11. I have just started my business of web designing. So, whenever I start a project I prefer to take expert comments.

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