Biznology
Where business and technology create a winning customer experience.

Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating great content isn’t the end of the content marketing process. It’s the beginning. Learn how to promote, amplify and distribute your content to get the marketing results you want.

In this 30-minute recorded webinar, Andrew Schulkind provides an introduction to the strategies you should have in mind when promoting your content, and shows you tools you can use to get the job done. You will learn techniques for getting a better return on the investment you’re making in content marketing.

Since 1996, Andrew Schulkind has asked clients one simple question:  What does digital marketing success look like, and how can marketing progress be measured?  A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing (among other components). He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Thanks to all our sponsors:

andigo-350w
BarnRaisers LLC
GaggleAMPMENG NJ ChapterUnison

 


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

1 reply to this post
  1. Thanks for the informative and instructive video on content marketing. I have just started my first job in a company where I am working in social media optimization and marketing. I am getting seriously involved with content marketing each day, though my activities and responsibilities are limited now. But surely I want to expand my skills on the same. This video is really good place to clear and understand some of the things on content marketing and it’s importance. Thanks for sharing this and educating me.

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