If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your…
Read MoreWeb search engine
Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal…
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Search + Social = Online Reputation Management
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS,…
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Help Google help you optimize your content for search
It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search…
Read MoreSearch: what is it good for?
How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of…
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Reproduce all your own stuff on your professional page
It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no…
Read MoreIt’s a bad sign if no one uses your website search
I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and…
Read MoreYou can only win search by winning social
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
Read MoreGoogle “mobilegeddon” starts today — are you prepared?
Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today! Literally. If your site isn’t mobile-native…
Read MoreEssential SEO advice directly from Google
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011,…
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