When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” The fact is, a complete digital…
Read Moretracking
Why are URLs so important?
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to…
Read More
Tips to recruit top talent
Human capital is the best asset that any organization can have. Your people will dictate the success of your business. That being said, it’s important to exert effort in hiring…
Read More
Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
Read More
Reinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
Read More
Integrating and automating email marketing and your website
If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.) This time, though, we’re going to relate email…
Read More
3 reasons to avoid Accelerated Mobile Pages (AMPs)
I often get asked about IBM‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google, so that it caches them for quicker load…
Read More
Take back advertising revenues: Digital Boundaries can serve millions and earn billions
Lesson for leaders If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016…
Read More
How can you outperform the winners-eat-everything digital economy?
Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far…
Read More
Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
Read More
