Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young…
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Building a stronger brand and culture with “keystone habits”
Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company…
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Man versus machine
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as…
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Tech surrounds us, so use the best of it to succeed immediately
Lesson for leaders We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in…
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In technology business videos, silence can be golden
Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be…
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Top marketing automation tools you can boost revenue with tomorrow
Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out…
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The resurgence of values-based branding for restoring trust
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused…
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Tips for boosting LinkedIn engagement
With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your…
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Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
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7 reasons why you need a social media marketing consultant
It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also…
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