Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve…
Read Moresocial media
Contactually is a flawed secret weapon
While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to…
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Data Security: Spotting a scam before disaster
Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or…
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Exploit the hours employees spend on social media
When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday….
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50 Facts about online consumer behavior not to ignore
81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
Read MoreSocial media strategy leaders: Tory Starr
Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
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Selling is to hunting like marketing is to trapping
Always remember: don’t forget to keep on selling. Put that coffee down, coffee’s for closers only. Are you a brilliant genius when it comes to search engine optimization? Are you a…
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Everything you need to know about paid search
In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search:
Read MoreGo beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
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Remember to market to your own influencer network
I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward….
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