Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way…
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How can you outperform the winners-eat-everything digital economy?
Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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50 Amazing Facts About Amazon to Inspire Your Company
Amazon facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and…
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How to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
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Four tips to perfect your social listening skills
Social media is more important now to businesses, and it’s an evolving part of online behavior. What was once a way to connect with friends is now a way to…
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What is business video content marketing and how to get started
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes…
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How to choose the best cloud-based LMS software
Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners…
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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…
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Meet the king, the queen, and the crown jewels: content, customer experience, and data
Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits? And how can digital deliver on that for your business?…
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